It has to call to question just who is going to go onto iTunes to buy the video, after all, the main purpose of a music video is to advertise the music, and with both the music and the video in mind I have to say that the god-awful video ruins the relatively decent song. I say relatively since it is a great step up from her earlier offering of 'We Can't Stop'.
I have to admit that I struggle to think how her record company plan to market her video, since I can't see how they would release it into the mass population by any way other than the shocking press that it is receiving (which is the way that I came across it). Then again, in the media industry, it's well known that no press is bad press. Unfortunately, this is evidently true for Miss Cyrus with her video being the talk of Twitter, YouTube and various other online media platforms, leading me to not only ponder what happened to music videos, but also what happened to society for videos such as these to be becoming commonplace and for explicit content to be a part of modern music, a pattern which is backed up by the Arctic Monkeys' video 'You Only Call Me When You're High', which was banned from being shown on several music channels due to its sensitive material.
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