Saving Rock and Roll

During my recent YouTube browsing sessions, I stumbled across what is possibly the best idea that I have ever seen for promoting music known as 'The Young Blood Chronicles'. These are a series of music videos by Fall Out Boy for their new album Save Rock and Roll.

 So far, only 5 out of the 11 videos have been released, but I have to admit that I am now eagerly anticipating the release of the sixth. And with the fan-base left guessing as to which of the album tracks will be used for the next installment, it has proved to be a very effective marketing technique that I honestly have not seen before. Each music video works separately with its own distinct style, whilst all 11 tracks will form the story which began with the kidnapping of the band and them being subjected to various obscure methods of torture. Even guest vocalists such as Big Sean play parts in the story, with Big Sean helping release Patrick Stump (lead singer) from a trance before being killed by their captors.
Not only is this a great way to market their new album and tour, but it is also a great way to keep the fans on their toes whilst waiting for the next video release.

Part 1 - 'My Songs...'
Part 2 - 'The Phoenix'
Part 3 - 'Young Volcanoes'
Part 4 - 'Alone Together'
Part 5 - 'The Mighty Fall'
Part 6 - eagerly awaiting release...