Keeping Consistent

Today we are working on our magazine advert with a key element beingto maintain consistent uniformity between the advert and the CD cover. This will be done by using the same colours and fonts with the exact same font for the band name as this is also the name of the brand and hence it should be immediately recognisable. It is also important for us to include the same image in both pieces of media to tie the two texts together and create synergy between the two to make them recognisable to the audience and therefore make the audience more likely to spot the CD cover based on the advert's image and buy it.

It is also important to include the release date along with the places that the item can be purchased, whilst acknowledging the use of sizing hierarchy so that the most prominent piece of text is the name of the brand that we are selling.

Another traditional convention is to include the record label on the advert, however this is nopt applicable as Passenger is an independant artist and thus does not have a record label.
Reviews should also be used to encourage the audience to buy and to back up claims regarding the brilliance of the band.

The 'indie' genre of the band should be reflected in the use of fonts and images, as on the CD Cover.
Many of these conventions can be observed in the magazine adverts for 'Noah and the Whale', 'The Killers' and 'Razorlight' below:

           

And here's the one you've all been waiting for: our official magazine advert: